Confidential · Prepared exclusively for Wild At Art Studio · 3 June 2026
JD CoreDev · Digital Audit Report

Wild At Art Studio.

The headline finding

Replace the discovery-call contact form with a real scheduler — Acuity or Cliniko would let prospects book the free 30-min discovery slot directly off the site instead of waiting for an email reply, and would add automatic reminders and rescheduling — material for a $1,400–$1,600/session practice with no-shows.

IndustryTherapy / Art Therapy
LocationSoho, Central, Hong Kong
Websitehttps://wildatartstudio.com
Audit Date3 June 2026
52 /100
Website
6/10
Social Presence
6/10
Infrastructure
4/10
Growth Potential
5/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 6 Squarespace template — clean and on-brand for an art-therapy practice but visually generic; hero leans on stock-style imagery rather than studio photography.
Mobile Responsiveness 7 Squarespace responsive layout works on mobile; CTAs visible above the fold.
Page Speed (estimated) 6 Standard Squarespace performance — fine, not fast.
CTA Clarity 5 Primary CTA is 'free 30-min discovery call via email' — a contact form, not a real booking widget; friction-heavy for a $1,400–$1,600/session conversion.
SEO & Discoverability 5 Indexed for 'art therapy hong kong' long-tail but no schema markup, no blog cadence, no neighbourhood SEO around Soho/Central despite the 4 Elgin Street address.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
Email contact form only
Verified: no Acuity/Calendly/Setmore/Mindbody/Cliniko/Zanda — the site's only intake is a Squarespace contact form asking the client to 'reach out to schedule'; no live availability, no time slots, no auto-confirmation.
CRM / Customer Data
Gmail + Mailchimp newsletter only
Mailchimp signup is visible but there's no client-CRM, no session-history layer, no separation between newsletter subscribers and active therapy clients.
Marketing Automation
Manual
Intake replies, scheduling confirmations and session reminders are all hand-typed from [email protected].
E-Commerce
None
No package/pre-paid session bundle, no gift voucher, no workshop ticketing — every transaction starts from a free discovery call by email.
04

Top Recommendations

01
Replace the discovery-call contact form with a real scheduler
Acuity or Cliniko would let prospects book the free 30-min discovery slot directly off the site instead of waiting for an email reply, and would add automatic reminders and rescheduling — material for a $1,400–$1,600/session practice with no-shows.
Est. Impact
high
02
Open a paid-package + voucher line
There's no 4-session pack, no gift voucher, no workshop ticket on the site despite Katie running adult/child sessions and group workshops; a single Squarespace Commerce page would unlock both upsell paths.
Est. Impact
high
03
Build a client-CRM under the Mailchimp/Gmail stack
Today the practice has no session-history per client beyond Gmail threads; a lightweight CRM (Cliniko or Notion-as-CRM) would professionalise the operation without changing pricing.
Est. Impact
medium
Next Step

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