Replace the discovery-call contact form with a real scheduler — Acuity or Cliniko would let prospects book the free 30-min discovery slot directly off the site instead of waiting for an email reply, and would add automatic reminders and rescheduling — material for a $1,400–$1,600/session practice with no-shows.
| Criterion | Score | Finding |
|---|---|---|
| Design & Visual Quality | 6 | Squarespace template — clean and on-brand for an art-therapy practice but visually generic; hero leans on stock-style imagery rather than studio photography. |
| Mobile Responsiveness | 7 | Squarespace responsive layout works on mobile; CTAs visible above the fold. |
| Page Speed (estimated) | 6 | Standard Squarespace performance — fine, not fast. |
| CTA Clarity | 5 | Primary CTA is 'free 30-min discovery call via email' — a contact form, not a real booking widget; friction-heavy for a $1,400–$1,600/session conversion. |
| SEO & Discoverability | 5 | Indexed for 'art therapy hong kong' long-tail but no schema markup, no blog cadence, no neighbourhood SEO around Soho/Central despite the 4 Elgin Street address. |
This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.
No pitch. No pressure. Just a 30-minute call to see if we're a fit.