Confidential · Prepared exclusively for White Whale & Co. · 25 May 2026
JD CoreDev · Digital Audit Report

White Whale & Co..

The headline finding

Replace Wix with a custom storefront matching the brand — The Wix template doesn't reflect the curated, Japan-sourced vintage identity — a custom site with storytelling around each piece and proper checkout would convert browsers into buyers.

IndustryRetail / Vintage fashion
Location1/F, 9B Sharp Street East, Causeway Bay, Hong Kong
Websitehttps://www.whitewhaleandco.com
Audit Date25 May 2026
38 /100
Website
5/10
Social Presence
5/10
Infrastructure
2/10
Growth Potential
4/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 5 Clean Wix template with product grid and hover states, but generic — looks like any other Wix store, doesn't reflect the curated vintage identity the owners have built.
Mobile Responsiveness 5 Wix responsive layout renders on mobile but navigation structure is unclear and product browsing is clunky on smaller screens.
Page Speed (estimated) 6 Images served in AVIF format via Wix CDN with compression — acceptable load time for a Wix site.
CTA Clarity 4 Quick View buttons on product cards exist but no clear primary CTA, no newsletter signup, no 'Shop New Arrivals' hero.
SEO & Discoverability 4 Limited meta descriptions, generic Wix SEO defaults — ranking for 'vintage clothing Hong Kong' goes to Time Out and competitors, not to this site.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
N/A — retail
Walk-in retail; no appointment or item-hold system.
CRM / Customer Data
None detected
No CRM, email list, or customer database — orders via WhatsApp (+852 5404 4954), no systematic follow-up.
Marketing Automation
None detected
No automated emails, no abandoned-cart recovery, no post-purchase follow-up.
E-Commerce
Partial — Wix store
Wix product grid with Quick View buttons exists, but checkout flow is unclear — WhatsApp appears to be the primary ordering channel alongside physical walk-in.
04

Top Recommendations

01
Replace Wix with a custom storefront matching the brand
The Wix template doesn't reflect the curated, Japan-sourced vintage identity — a custom site with storytelling around each piece and proper checkout would convert browsers into buyers.
Est. Impact
high
02
Consolidate WhatsApp orders into proper e-commerce checkout
Orders via WhatsApp mean no abandoned-cart recovery, no payment tracking, and no customer database — proper checkout would capture all of this automatically.
Est. Impact
high
03
Add an email list with new-arrival notifications
Currently relying on Instagram algorithm for reach — an email list would give the owners a direct line to interested customers regardless of platform changes.
Est. Impact
medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

No pitch. No pressure. Just a 30-minute call to see if we're a fit.

Book a Free Call → See Our Work