Confidential · Prepared exclusively for uumove · 23 May 2026
JD CoreDev · Digital Audit Report

uumove.

The headline finding

Rebuild the website with embedded booking and class info — The Wix site has outdated copyright, no instructor bios, and sends users off-site to Glofox — an integrated build would halve drop-off.

IndustryYoga / Pilates studio
LocationCyberport, Telegraph Bay, Hong Kong
Websitehttps://www.uumovehk.com
Audit Date23 May 2026
32 /100
Website
4/10
Social Presence
3/10
Infrastructure
3/10
Growth Potential
3/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 5 Clean Wix template with professional branding but sparse — no class descriptions, instructor bios, or studio photos.
Mobile Responsiveness 5 Responsive Wix template adapts to mobile but offers no mobile-specific optimisations.
Page Speed (estimated) 5 Standard Wix CDN performance; Wix runtime JS adds baseline load.
CTA Clarity 3 Booking sends users off-site to Glofox app — breaks the website experience for first-time visitors.
SEO & Discoverability 3 Basic page title present but copyright year stuck at 2023 signals site abandonment.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
Glofox (external)
Class scheduling via external Glofox page — requires leaving the website to book.
CRM / Customer Data
None visible
No CRM beyond Glofox's basic client list; no lifecycle tracking.
Marketing Automation
None
No automated email marketing or lapsed-member recovery flows.
E-Commerce
None on-site
No class-pack purchasing on the website — payment handled entirely within Glofox.
04

Top Recommendations

01
Rebuild the website with embedded booking and class info
The Wix site has outdated copyright, no instructor bios, and sends users off-site to Glofox — an integrated build would halve drop-off.
Est. Impact
high
02
Grow social media beyond 201 Facebook likes
A yoga studio at Cyberport has a built-in tech worker audience — Instagram content would drive trial bookings from the campus.
Est. Impact
high
03
Add automated lapsed-member recovery
No re-engagement automation means members who stop attending simply disappear — a we-miss-you sequence recovers revenue.
Est. Impact
medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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