No online quote system, no tracking portal, no CRM—everything runs on email and phone for a 20-year-old freight business.
| Criterion | Score | Finding |
|---|---|---|
| Design & Visual Quality | 4 | Basic template design with outdated visual style. Contains placeholder Latin text (Lorem ipsum) visible on the About Us page, indicating incomplete content updates. |
| Mobile Responsiveness | 6 | Appears responsive but lacks modern mobile-first optimization. Navigation could be simplified for freight industry clients accessing on mobile. |
| Page Speed (estimated) | 4 | Multiple heavy images and no visible speed optimization. Likely slow load times for project cargo galleries and service pages. |
| CTA Clarity | 5 | Generic contact forms present but no clear quote request system or online booking flow. Freight forwarding clients expect instant quote requests. |
| SEO & Discoverability | 3 | Minimal SEO structure detected. No clear lead generation optimization for high-value keywords like 'project logistics Singapore' or 'freight forwarder ISO certified'. |
This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.
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