Confidential · Prepared exclusively for Thorn and Burrow · 23 May 2026
JD CoreDev · Digital Audit Report

Thorn and Burrow.

The headline finding

Activate abandoned cart and post-purchase email flows — Shopify has built-in abandoned cart recovery — enabling it would recapture lost sales from customers who add to cart but don't check out.

IndustryLifestyle / Retail
Location1/F, 30 High Street, Sai Ying Pun, Hong Kong
Websitehttps://www.thornandburrow.com
Audit Date23 May 2026
42 /100
Website
6/10
Social Presence
5/10
Infrastructure
4/10
Growth Potential
4/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 6 Clean Shopify template with good product imagery, but aesthetically static — lacks the modern micro-interactions and storytelling a curated eco-brand deserves.
Mobile Responsiveness 6 Responsive via Shopify defaults; product browsing works on mobile but discovery is linear with no visual filtering.
Page Speed (estimated) 6 Shopify CDN with image optimisation; no obvious speed issues.
CTA Clarity 5 'More Details' buttons are vague — should be 'View Product' or 'Add to Cart'; no prominent hero CTA driving visitors into the shop.
SEO & Discoverability 4 No blog for organic content; limited meta descriptions; missing product structured data for Google rich snippets.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
None — workshops booked manually
Workshops (paper crafts, weaving) are mentioned but no online booking for them visible.
CRM / Customer Data
Partial
Newsletter email capture in footer exists but no visible welcome sequence or segmentation.
Marketing Automation
None
No abandoned cart recovery, post-purchase follow-up, or re-engagement campaigns detected.
E-Commerce
Active
Shopify checkout works with multi-currency support (HKD, USD, GBP, EUR, etc.) and product catalog.
04

Top Recommendations

01
Activate abandoned cart and post-purchase email flows
Shopify has built-in abandoned cart recovery — enabling it would recapture lost sales from customers who add to cart but don't check out.
Est. Impact
high
02
Add a blog with SEO-driven content
Articles about sustainable living, textile sourcing, and workshop recaps would drive organic traffic for 'eco-friendly homeware Hong Kong' searches.
Est. Impact
medium
03
Build a welcome email sequence for newsletter subscribers
Every email captured in the footer currently goes nowhere — a 3-email welcome series introducing the brand story and bestsellers would convert browsers to buyers.
Est. Impact
medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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