Confidential · Prepared exclusively for theWYLDshop · 1 June 2026
JD CoreDev · Digital Audit Report

theWYLDshop.

The headline finding

Redesign the homepage as an editorial Joo Chiat experience — Lead with the 'fierce & fabulous' brand voice from the IG, not a Shopify category landing — boutique positioning needs visual differentiation upfront.

IndustryFashion / Lifestyle Boutique
LocationJoo Chiat, Singapore
Websitehttps://thewyldshop.com
Audit Date1 June 2026
52 /100
Website
6/10
Social Presence
6/10
Infrastructure
5/10
Growth Potential
5/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 5 Shopify storefront with category nav across Clothing / Footwear / Accessories / Lifestyle / Wellness / Gifts — clean but generic, doesn't telegraph the 'fierce & fabulous' Joo Chiat boutique positioning.
Mobile Responsiveness 6 Shopify responsive defaults — adequate on mobile.
Page Speed (estimated) 5 Typical Shopify LCP 3–5s; image-heavy product pages.
CTA Clarity 6 Standard Add-to-cart; free SG delivery banner over $60; complimentary next-day over $450; no homepage stylist-pick or drop-alert CTA.
SEO & Discoverability 5 Title references 'lifestyle fashion boutique Joo Chiat' — good for local match but on-page meta is Shopify-default.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
N/A — retail
Verified: no Mindbody / Acuity / Calendly etc. — multi-brand retail, no appointment workflow required.
CRM / Customer Data
Platform-default only
Shopify customer accounts; no detected Klaviyo / Omnisend / Mailchimp branding on storefront.
Marketing Automation
Manual content flow
New-arrival drops appear to run through manual IG posts and DM personal-shopper interactions rather than automated triggers.
E-Commerce
Functional Shopify storefront
SG-priced checkout with free local delivery rails; functioning POS + ecommerce per Shopify footer.
04

Top Recommendations

01
Redesign the homepage as an editorial Joo Chiat experience
Lead with the 'fierce & fabulous' brand voice from the IG, not a Shopify category landing — boutique positioning needs visual differentiation upfront.
Est. Impact
high
02
Add Klaviyo / Omnisend on top of Shopify
Automate new-arrival drop announcements + restock notifications so existing customers get notified directly rather than relying on IG content reach.
Est. Impact
high
03
Claim and run the Google Business profile
SG-Eastside foot-traffic searchers find Joo Chiat boutiques on Maps — claiming the listing surfaces hours, fresh photos, and posts.
Est. Impact
medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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