Confidential · Prepared exclusively for Smitten Coffee Roasters · 12 July 2026
JD CoreDev · Digital Audit Report

Smitten Coffee Roasters.

The headline finding

Customer data split across Wix, Shopee, Carousell, and email with no CRM or automation.

IndustrySpecialty coffee roaster and wholesale supplier
LocationSingapore
Websitehttps://www.smittencoffee.com/
Audit Date12 July 2026
48 /100
Website
5/10
Social Presence
5/10
Infrastructure
3/10
Growth Potential
7/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 5 Wix template with basic customisation. Layout feels dated with inconsistent typography and spacing. Product pages lack visual hierarchy.
Mobile Responsiveness 6 Responsive but navigation is cramped on smaller screens. Product images slow to load on mobile networks.
Page Speed (estimated) 4 Heavy Wix framework creates noticeable lag. Multiple unoptimised product images impact load times, especially on the shop pages.
CTA Clarity 5 CTAs exist but compete for attention. Wholesale enquiry form buried in navigation. No clear path from homepage to booking a course.
SEO & Discoverability 4 Basic meta descriptions present but product pages lack unique titles. No visible schema markup for courses or products. Site structure makes it hard for search engines to prioritise key pages.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
Wix built-in
Course bookings handled through Wix's native booking system. Limited customisation, no automated follow-ups or integration with wholesale CRM.
CRM / Customer Data
None detected
No dedicated CRM system found. Wholesale enquiries likely managed through email. Customer data scattered across Wix, Shopee, and Carousell.
Marketing Automation
None detected
No email marketing platform detected. Likely relying on manual follow-ups for wholesale customers and course participants.
E-Commerce
Wix + Marketplaces
Wix e-commerce for main site, plus separate Shopee and Carousell storefronts. Customer data siloed across three platforms with no unified inventory.
04

Top Recommendations

01
Build a unified wholesale & retail system
Right now wholesale enquiries arrive via a Wix form, retail sales happen across three separate platforms (Wix, Shopee, Carousell), and course bookings sit in isolation. A custom system could bring it all together — one dashboard for inventory, orders, wholesale leads, and course registrations, with automated follow-ups and customer history that actually talks to each other.
Est. Impact
High
02
Automate wholesale lead nurturing
Wholesale is core to this business, but there's no CRM or email automation in place. Leads likely get lost in email threads. A custom CRM built into their system could auto-send samples, track proposal status, schedule barista training follow-ups, and turn enquiries into recurring orders without manual work.
Est. Impact
High
03
Claim and optimise Google Business Profile
No Google Business Profile detected despite operating a physical academy and roastery. Cafes and wholesale buyers searching 'specialty coffee roaster Singapore' or 'barista training Singapore' won't find Smitten on Maps. Claiming and optimising the profile with photos, reviews, and accurate hours would drive local discovery.
Est. Impact
Medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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