Confidential · Prepared exclusively for Sitpinyo Muay Thai & Fitness · 24 May 2026
JD CoreDev · Digital Audit Report

Sitpinyo Muay Thai & Fitness.

The headline finding

Add online class booking and payments — Replace WhatsApp scheduling with a platform like TeamUp — lets new members book trial classes instantly without waiting for a reply.

IndustryGym / Muay Thai
Location1/F, 154 Des Voeux Road, Central, Hong Kong
Websitehttps://www.sitpinyo.com
Audit Date24 May 2026
38 /100
Website
4/10
Social Presence
6/10
Infrastructure
2/10
Growth Potential
5/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 3 Dated WordPress theme with placeholder slider images and cluttered duplicate navigation menus
Mobile Responsiveness 4 Responsive layout attempted but inconsistent spacing and menu duplication on smaller viewports
Page Speed (estimated) 5 Standard WordPress hosting with unoptimised images but acceptable load times
CTA Clarity 3 No booking CTA on homepage; visitors must navigate to contact page and WhatsApp manually
SEO & Discoverability 4 Basic title tags present but no schema markup, no blog content driving organic traffic
02

Social & Online Presence

03

Internal Infrastructure

Booking System
WhatsApp only
No online scheduling; clients must WhatsApp +852 9850 9825 to book classes or PT sessions
CRM / Customer Data
None
No client management system; members tracked manually via WhatsApp conversations
Marketing Automation
None
No automated class reminders, trial follow-ups, or member retention workflows
E-Commerce
None
Shop Sitpinyo menu item exists but links to empty/broken page — no merchandise or package sales online
04

Top Recommendations

01
Add online class booking and payments
Replace WhatsApp scheduling with a platform like TeamUp — lets new members book trial classes instantly without waiting for a reply.
Est. Impact
high
02
Fix or rebuild the website with clear CTAs
The dated WordPress theme and dead Shop link undermine credibility for a premium Central gym charging $200+ per class.
Est. Impact
high
03
Set up automated trial-to-member follow-ups
After a trial class, automated emails with a signup offer would convert more prospects while they're still excited.
Est. Impact
medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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