Confidential · Prepared exclusively for Red Doors Studio · 24 May 2026
JD CoreDev · Digital Audit Report

Red Doors Studio.

The headline finding

Surface a unified booking calendar on the homepage — Sessions, packages, and workshops currently live across separate Squarespace pages — a single calendar view showing all upcoming availability with direct booking would reduce friction for new visitors and improve conversion.

IndustryTherapy / Wellness
LocationWong Chuk Hang, Hong Kong
Websitehttps://www.red-doors.com
Audit Date24 May 2026
52 /100
Website
6/10
Social Presence
7/10
Infrastructure
4/10
Growth Potential
6/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 7 Visually appealing Squarespace site with strong branding — the red doors aesthetic is consistent and the gong/labyrinth imagery creates a distinct identity that matches the in-studio experience.
Mobile Responsiveness 6 Squarespace responsive defaults handle mobile navigation well; event listings and session info are accessible on smaller screens.
Page Speed (estimated) 6 Squarespace CDN delivers assets reasonably; image-heavy pages with gong collection photography could be further optimised.
CTA Clarity 5 Booking and session packages exist in the shop and events sections, but the path to book isn't immediately visible from the homepage — first-time visitors need several clicks to find availability.
SEO & Discoverability 5 The 'first purpose-built gong studio in Asia' positioning is powerful but underexploited in search — 'sound healing Hong Kong' and 'gong bath' keywords have weak on-page targeting.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
Fragmented booking
Online booking exists via Squarespace events and bank transfer/FPS, but there's no unified calendar — sessions are listed across multiple pages with no single view of availability.
CRM / Customer Data
No CRM detected
No client database, session history, or preference tracking — returning practitioners aren't recognised or nurtured systematically.
Marketing Automation
Basic newsletter only
A newsletter signup form exists but no visible automated session reminders, post-event follow-ups, or rebooking sequences.
E-Commerce
Squarespace shop active
Session packages (12 sessions for HK$3,600) and gift vouchers are sold through the Squarespace shop with cart functionality and bank transfer/FPS payment options.
04

Top Recommendations

01
Surface a unified booking calendar on the homepage
Sessions, packages, and workshops currently live across separate Squarespace pages — a single calendar view showing all upcoming availability with direct booking would reduce friction for new visitors and improve conversion.
Est. Impact
high
02
Build automated post-session email sequences
After someone attends their first gong bath, an automated sequence introducing other modalities (labyrinth, Kundalini) and offering a multi-session package would drive retention without manual effort.
Est. Impact
high
03
Target 'sound healing Hong Kong' SEO
As the first purpose-built gong studio in Asia with the largest gong collection, Red Doors owns this niche — but the website doesn't target these search terms aggressively enough to capture organic traffic.
Est. Impact
medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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