Confidential · Prepared exclusively for Pilates Motiv · 2 June 2026
JD CoreDev · Digital Audit Report

Pilates Motiv.

The headline finding

Consolidate booking onto one primary system — Vibefam, Fresha and ClassPass all currently take live bookings — pick one (Vibefam given Wix integration), demote the other two to acquisition-only funnels, and end the three-source-of-truth problem.

IndustryReformer Pilates Studio
LocationEast Coast Road, Singapore
Websitehttps://www.pilatesmotiv.com
Audit Date2 June 2026
48 /100
Website
5/10
Social Presence
6/10
Infrastructure
4/10
Growth Potential
5/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 5 Wix template — neutral functional layout, no distinctive brand expression beyond a generic 'boutique pilates' tone.
Mobile Responsiveness 6 Wix mobile renders responsively; no major mobile-only issues observed.
Page Speed (estimated) 5 Standard Wix runtime — acceptable but not optimised; Wix-hosted images appear unoptimised at hero.
CTA Clarity 5 Booking CTA pushes out to Vibefam — adds a click and hands the conversion to a third-party UI.
SEO & Discoverability 5 Competing for 'East Coast pilates Singapore' against ClassPass, Fresha and SmartLocal — Wix default meta, no observed content depth.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
Vibefam (primary) + Fresha + ClassPass external
Verified: Vibefam is the embedded booking widget linked from the Wix site, with a separate live profile on Fresha at fresha.com/lvp/pilates-motiv-east-coast-road-singapore-QvbyeX, plus a ClassPass listing. Three booking surfaces for one studio — no single source of truth on availability or customer.
CRM / Customer Data
Vibefam member records, no central CRM
Vibefam captures the booking-side member data but Fresha and ClassPass-acquired customers sit elsewhere — no unified view, no segmented marketing list.
Marketing Automation
Vibefam transactional only
Booking confirmations are Vibefam defaults; no observable retention, expiry reminder, or re-engagement sequence on top.
E-Commerce
Class packs via Vibefam
Packs sell via the Vibefam widget; no physical retail.
04

Top Recommendations

01
Consolidate booking onto one primary system
Vibefam, Fresha and ClassPass all currently take live bookings — pick one (Vibefam given Wix integration), demote the other two to acquisition-only funnels, and end the three-source-of-truth problem.
Est. Impact
high
02
Build a retention sequence on the consolidated member list
Once members live in one place, a class-pack expiry + intro-conversion + at-risk-member sequence on top is straightforward and recovers obvious revenue.
Est. Impact
high
03
Refresh the Wix front-end for East Coast positioning
Site reads generic — leaning into the East Coast/Katong neighbourhood positioning visually and in copy would compete better against the Lab Studios / Authentic Movement / Pilates Q comparisons surfacing on SmartLocal.
Est. Impact
medium
Next Step

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