Confidential · Prepared exclusively for Pilates Edge Studio · 24 May 2026
JD CoreDev · Digital Audit Report

Pilates Edge Studio.

The headline finding

Add post-trial automated follow-ups — You discount trials 20% but have no system to follow up — an email sequence at day 1, 3, and 7 post-trial would close more conversions.

IndustryPilates / Fitness
LocationUnit 1, 12/F, Wing Lee Industrial Building, 54-58 Tong Mi Road, Mong Kok, Kowloon
Websitehttps://www.pilatesedge.hk
Audit Date24 May 2026
50 /100
Website
7/10
Social Presence
6/10
Infrastructure
4/10
Growth Potential
5/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 7 Modern Wix design with professional photography and clean layout, though still identifiably a Wix template
Mobile Responsiveness 7 Responsive and functional on mobile via Wix built-in system with AVIF image optimisation
Page Speed (estimated) 6 Wix platform overhead present but mitigated by AVIF images and responsive sizing
CTA Clarity 6 20% trial offer with Book Now CTAs present but could be more prominent above the fold
SEO & Discoverability 5 No blog, no testimonial pages, no schema markup; Scolio-Pilates niche keyword entirely untapped in content
02

Social & Online Presence

03

Internal Infrastructure

Booking System
Wix Bookings
Group classes bookable via Wix native tool; private sessions still require WhatsApp inquiry
CRM / Customer Data
None
No client management system; no way to segment, re-engage, or track lapsed members
Marketing Automation
None
No welcome sequences, no post-trial follow-ups, no retention workflows despite offering trial discounts
E-Commerce
Partial
Gift cards available but no class package pre-purchase or membership management online
04

Top Recommendations

01
Add post-trial automated follow-ups
You discount trials 20% but have no system to follow up — an email sequence at day 1, 3, and 7 post-trial would close more conversions.
Est. Impact
high
02
Replace Wix Bookings with a fitness-specific platform
Wix Bookings can't handle class packages, memberships, or client progress tracking. TeamUp or Momoyoga adds all three.
Est. Impact
high
03
Build SEO content around Scolio-Pilates
You specialise in Scolio-Pilates (rare in HK) — a dedicated content page targeting 'scoliosis pilates Hong Kong' would bring high-intent organic traffic.
Est. Impact
medium
Next Step

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This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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