Confidential · Prepared exclusively for Pilates by Ashiya · 23 May 2026
JD CoreDev · Digital Audit Report

Pilates by Ashiya.

The headline finding

Add Acuity Scheduling for online booking with integrated payment — As a solo practitioner offering private sessions, Ashiya loses potential clients every time someone has to email and wait for a response to book

IndustryPrivate Pilates Studio
Location8 Lower Ormond Street (2nd Floor), Manchester M1 5QF, UK
Websitehttps://pilatesbyashiya.com
Audit Date23 May 2026
42 /100
Website
6/10
Social Presence
4/10
Infrastructure
2/10
Growth Potential
4/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 8 Squarespace template is visually polished with strong personal branding — Ashiya's photography and studio imagery create a premium, inviting feel that suits the private 1-on-1 studio model well.
Mobile Responsiveness 7 Squarespace handles responsive design competently; the personal brand pages render well on mobile, though the pricing page content appears to be embedded as images rather than text, making it unreadable on smaller screens and impossible for search engines to index.
Page Speed (estimated) 7 Squarespace's CDN delivers good load times; the site is relatively lightweight for a template-based build, though the image-based pricing content adds unnecessary file size without SEO benefit.
CTA Clarity 4 No online booking system exists — the only way to book a private session is via email or contact form, which creates significant friction for a solo practitioner who may not respond immediately; there's no calendar visibility showing availability.
SEO & Discoverability 5 Page titles are descriptive and include Manchester location targeting which is smart for local search, but the pricing page content is rendered as images rather than crawlable text — Google cannot index the session rates, making the studio invisible for price-comparison searches.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
Manual only
No online booking system detected — clients must email [email protected] or use the contact form to request sessions; for a solo practitioner, this means every booking requires a manual back-and-forth to find a mutually available time.
CRM / Customer Data
Not in use
No CRM or client management system found; with a private 1-on-1 model, Ashiya likely tracks clients manually — as the business grows, this becomes unsustainable for tracking session history, packages, and rebooking reminders.
Marketing Automation
Not in use
No automation of any kind detected — no booking confirmations, no reminder emails, no post-session follow-ups; everything from scheduling to client communication appears entirely manual.
E-Commerce
Not in use
No online payment or package purchasing; clients cannot prepay for session blocks, which means Ashiya handles payment manually at each session and misses the cash-flow benefit of advance package sales.
04

Top Recommendations

01
Add Acuity Scheduling for online booking with integrated payment
As a solo practitioner offering private sessions, Ashiya loses potential clients every time someone has to email and wait for a response to book. Acuity Scheduling integrates natively with Squarespace, shows real-time availability, collects payment upfront, and sends automatic confirmations and reminders — eliminating the manual back-and-forth entirely.
Est. Impact
high
02
Claim Google Business Profile for the Manchester city centre location
Without a Google Business listing, Pilates by Ashiya doesn't appear in Google Maps results for 'Private Pilates Manchester' or 'Pilates M1'. Claiming the Lower Ormond Street address would capture high-intent local searches and display Ashiya's BASI certification, studio photos, and reviews directly in search results.
Est. Impact
high
03
Convert the image-based pricing page to crawlable text content
The pricing page currently renders session rates as images, meaning Google cannot index the content. Converting to text-based pricing with structured data markup would make the studio appear in searches like 'private Pilates prices Manchester' and improve accessibility for screen readers.
Est. Impact
medium
Next Step

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This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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