Confidential · Prepared exclusively for One Olive · 1 June 2026
JD CoreDev · Digital Audit Report

One Olive.

The headline finding

Add a workshop-booking layer — Plug Calendly or Cal.com behind a 'Book a Workshop' CTA so attendees can self-serve a slot, get auto-reminders, and pre-pay — reduces WhatsApp coordination and grows the workshop revenue line beyond Amy's available bandwidth.

IndustryRetail / Artisanal Florist & Floral Studio
LocationTiong Bahru, Singapore
Websitehttps://oneolive.net
Audit Date1 June 2026
36 /100
Website
4/10
Social Presence
6/10
Infrastructure
2/10
Growth Potential
4/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 6 WordPress site with a soft, on-brand floral aesthetic; reads consistent with the 'first artisanal SG floral boutique' positioning.
Mobile Responsiveness 5 Responsive WordPress theme; not custom-tuned for mobile — likely a generic theme.
Page Speed (estimated) 4 WordPress + likely heavy image gallery for florals = above-average payload; would benefit from image-compression pass.
CTA Clarity 3 The site is essentially a contact form — no 'Order Now', no 'Book a Workshop', no 'See This Week's Stems'; visitors must DM WhatsApp +65 9680 3453.
SEO & Discoverability 4 Ranks for 'florist Tiong Bahru' on aggregators like flowerchimp.sg and timeout.com listings, but the One Olive site itself competes weakly against those listicles.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
WhatsApp-only
Verified: no Calendly/Acuity/Setmore — workshops, bridal consultations and corporate events all coordinated by WhatsApp DM with no calendar block, no capacity management, no reminders.
CRM / Customer Data
None detected
No mailing list, no customer record carried across wedding / subscription / workshop touchpoints — past-customer data lives in Amy's WhatsApp threads.
Marketing Automation
None detected
No transactional email, no auto-reply, no post-event follow-up sequence.
E-Commerce
None
Cannot order a same-day bouquet, can't see this week's seasonal stems, no subscription product despite the artisanal positioning — every transaction routes through WhatsApp.
04

Top Recommendations

01
Add a workshop-booking layer
Plug Calendly or Cal.com behind a 'Book a Workshop' CTA so attendees can self-serve a slot, get auto-reminders, and pre-pay — reduces WhatsApp coordination and grows the workshop revenue line beyond Amy's available bandwidth.
Est. Impact
high
02
Launch a same-day bouquet ordering flow
A WooCommerce or Shopify-Lite module on top of the existing WordPress site, with a daily 'this week's seasonal stems' product, would convert the Tiong Bahru foot-traffic and IG followers into self-serve revenue.
Est. Impact
high
03
Build a floral subscription product
A monthly or fortnightly bouquet subscription would convert one-off Mother's-Day customers into recurring revenue; fits naturally with the artisanal positioning and the Tiong Bahru neighbourhood foot-traffic.
Est. Impact
medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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