Confidential · Prepared exclusively for Moto Studio · 24 May 2026
JD CoreDev · Digital Audit Report

Moto Studio.

The headline finding

Upgrade from Wix template to custom brand identity — The current site looks identical to other Wix fitness studios; a custom design reflecting the specialist Pilates + GYROTONIC offering would differentiate in TST's crowded wellness market.

IndustryPilates / Fitness
Location7C & 9C, Milton Mansion, 96 Nathan Road, Tsim Sha Tsui, Kowloon
Websitehttps://www.motostudiohk.com
Audit Date24 May 2026
45 /100
Website
5/10
Social Presence
5/10
Infrastructure
4/10
Growth Potential
5/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 5 Clean Wix template with professional photos but generic layout indistinguishable from hundreds of other Wix fitness sites
Mobile Responsiveness 6 Responsive via Wix built-in system; adequate but not custom-optimised for the booking flow
Page Speed (estimated) 5 Wix hosting with standard CDN; image delivery at multiple sizes but overall speed limited by Wix platform overhead
CTA Clarity 5 Book Now buttons present throughout class pages but no prominent hero CTA above the fold on homepage
SEO & Discoverability 4 No blog, no FAQ, no schema markup for classes; relies on Wix basic SEO settings only
02

Social & Online Presence

03

Internal Infrastructure

Booking System
Basic Wix Bookings
Wix native booking for group classes; private sessions still require WhatsApp or phone call
CRM / Customer Data
None
No visible client management, retention tracking, or segmentation system
Marketing Automation
None
No automated follow-ups after trial classes, no drip sequences for new enquiries
E-Commerce
None
No online class package sales or membership management — only single session booking
04

Top Recommendations

01
Upgrade from Wix template to custom brand identity
The current site looks identical to other Wix fitness studios; a custom design reflecting the specialist Pilates + GYROTONIC offering would differentiate in TST's crowded wellness market.
Est. Impact
high
02
Add client retention automation
After a trial class there's no follow-up. Automated 'how was your first class?' emails and package offers would convert more trials to regulars.
Est. Impact
medium
03
Enable online package purchases
Selling class packages online (not just single sessions) would increase upfront revenue and client commitment.
Est. Impact
medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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