Confidential · Prepared exclusively for Mceramics Design · 3 June 2026
JD CoreDev · Digital Audit Report

Mceramics Design.

The headline finding

Migrate from Wix to a small Shopify storefront — The Wix shop is functionally bypassed (6/9 out-of-stock, cart routes to email, ©2019 footer); a small Shopify rebuild with stock-aware listings and a 'Commission a custom piece' inquiry form would replace three broken paths with one working one.

IndustryLifestyle / Online Retail (Handmade ceramics & B2B commissions)
LocationHong Kong
Websitehttps://www.mceramicsdesign.com
Audit Date3 June 2026
36 /100
Website
3/10
Social Presence
6/10
Infrastructure
2/10
Growth Potential
5/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 3 Generic Wix template; footer copyright still reads ©2019, no rebrand visible since then; gallery-heavy layout that hasn't kept up with the B2B portfolio the studio has built.
Mobile Responsiveness 5 Wix default mobile theme; passable but image-heavy gallery pages slow the load on phone.
Page Speed (estimated) 4 Wix Business hosting with unoptimised gallery JPEGs; no surfaced compression or lazy-load.
CTA Clarity 3 Primary CTA on /shop is a mailto to [email protected] because '6 of 9 SKUs are out of stock — everything is made-to-order, email for custom quotes'; no Subscribe, no newsletter signup, no Visit-Studio CTA.
SEO & Discoverability 3 Title is just 'mceramics design - Hong Kong'; no per-page meta tuning, no blog, no LocalBusiness schema for the HK base; Localiiz + Liv Magazine + Tatler-adjacent press exists but the site doesn't capture their traffic.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
No commission-booking flow
Verified: no Calendly, Acuity or Setmore on the site; every commission, every B2B order (Soho House, Sushi Mamoru, Root, Hara Kako) is initiated via email to [email protected].
CRM / Customer Data
No CRM
No Klaviyo, Mailchimp, Tidio or Shopify customer list; B2B clients are tracked in email threads and (presumably) a personal address book.
Marketing Automation
Nothing automated
No welcome flow, no abandoned-cart, no review-request email, no newsletter sender; the Wix shop's cart is effectively bypassed in favour of email orders.
E-Commerce
Wix Shop functionally bypassed
The Wix Stores cart exists but the policy text routes everyone to email; 6 of 9 SKUs are marked 'Out of stock' and the dormant Etsy mirror (1 sale, 12 admirers, currently no items listed) fragments the funnel further.
04

Top Recommendations

01
Migrate from Wix to a small Shopify storefront
The Wix shop is functionally bypassed (6/9 out-of-stock, cart routes to email, ©2019 footer); a small Shopify rebuild with stock-aware listings and a 'Commission a custom piece' inquiry form would replace three broken paths with one working one.
Est. Impact
high
02
Add Klaviyo with a welcome flow for the 4.2k IG audience
Press traffic from Localiiz, Liv Magazine and Tatler-adjacent features lands on a site with no email capture; a single popup wired to a Klaviyo welcome flow would start building the retail list her B2B credibility has already earned.
Est. Impact
high
03
Sunset or revive the dormant Etsy mirror
MCeramicsCo on Etsy has 1 sale, 12 admirers and currently zero items listed; either delist or refresh — the live-but-dead state fragments search results for her name.
Est. Impact
medium
Next Step

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This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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