Confidential · Prepared exclusively for Maximus Studio · 23 May 2026
JD CoreDev · Digital Audit Report

Maximus Studio.

The headline finding

Replace Wix with a custom site and integrated booking — A purpose-built site with real-time calendar booking, package purchasing, and automated confirmations would eliminate the WhatsApp scheduling bottleneck and match the premium positioning of the studio.

IndustryPersonal Training
LocationSheung Wan, Hong Kong
Websitehttps://www.maximus-hk.com
Audit Date23 May 2026
40 /100
Website
5/10
Social Presence
6/10
Infrastructure
2/10
Growth Potential
5/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 6 Clean Wix template with professional branded imagery and AVIF-optimised photos, but the layout is generic and indistinguishable from dozens of other fitness sites on the same platform.
Mobile Responsiveness 6 Wix responsive defaults handle mobile adequately, though the nav hamburger and stacked sections feel template-stock rather than intentionally designed.
Page Speed (estimated) 6 AVIF image compression helps, but Wix's JavaScript bundle and third-party widget overhead keep load times average for the platform.
CTA Clarity 4 'Book Trial' buttons link to a basic contact form rather than an actual booking flow — high friction for a premium service charging HK$800+/session.
SEO & Discoverability 4 No blog, thin page content, limited meta descriptions; 'personal training Sheung Wan' and sport-specific keywords are barely targeted despite strong differentiation.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
No online booking
All bookings handled manually via WhatsApp (+852 9094 5689) or a generic Wix contact form — no calendar, no availability view, no confirmation automation.
CRM / Customer Data
No CRM detected
No client management system visible; lead follow-up, session history, and renewals likely tracked manually or not at all.
Marketing Automation
No automation
No email sequences, no post-session follow-ups, no automated reminders — everything relies on the coaches remembering to message clients.
E-Commerce
No e-commerce
No online payment, no package purchasing, no membership portal; pricing isn't even displayed on the site.
04

Top Recommendations

01
Replace Wix with a custom site and integrated booking
A purpose-built site with real-time calendar booking, package purchasing, and automated confirmations would eliminate the WhatsApp scheduling bottleneck and match the premium positioning of the studio.
Est. Impact
high
02
Add a client CRM with session tracking
Track client goals, session history, and training block progress in one system — enabling automated renewal nudges and personalised check-ins that currently fall on the coaches' memory.
Est. Impact
high
03
Build SEO content for sport-specific training keywords
The studio's tennis, basketball, and golf S&C specialisation is a genuine differentiator in HK — but the site has zero content targeting those search terms, ceding traffic to generic gyms.
Est. Impact
medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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