Confidential · Prepared exclusively for Inner Changes Psychotherapy · 23 May 2026
Install an online booking calendar with automated reminders — Replace the basic contact form on /schedule-an-appointment with a proper calendar tool like Calendly or Cliniko so clients can self-book available slots instantly
| Criterion | Score | Finding |
|---|---|---|
| Design & Visual Quality | 5 | WordPress theme with functional layout but dated visual styling; 40+ condition pages show depth of content but the overall aesthetic feels clinical and text-heavy without modern whitespace or imagery |
| Mobile Responsiveness | 5 | Responsive WordPress theme renders on mobile but navigation is cramped; long condition-page lists create excessive scrolling on smaller screens |
| Page Speed (estimated) | 5 | Standard WordPress load times with no evident caching or image optimisation; blog and 40+ content pages add database queries that slow initial render |
| CTA Clarity | 4 | Primary CTA is a /schedule-an-appointment page with a basic contact form, but there is no persistent CTA button in the header or floating on scroll; dead Google+ and Pinterest social links clutter the footer |
| SEO & Discoverability | 5 | Title tag is keyword-stuffed with multiple therapy types crammed in; page uses multiple H1 headings breaking hierarchy; blog exists with indexed posts, and the 40+ condition pages create strong long-tail keyword coverage for specific therapy searches |
This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.
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