Confidential · Prepared exclusively for Hiraya Scent & Co · 28 May 2026
JD CoreDev · Digital Audit Report

Hiraya Scent & Co.

The headline finding

Wire Shopify into Klaviyo with welcome + abandoned-cart + post-purchase flows — Newsletter signup exists but no behavioural automation runs on top — Klaviyo would catch the Hive Life and PMQ-stockist referral traffic that doesn't convert on first visit.

IndustryLifestyle / Handmade candles
LocationS412, Block A, PMQ, 35 Aberdeen Street, Central, Hong Kong
Websitehttps://hirayascented.com
Audit Date28 May 2026
55 /100
Website
6/10
Social Presence
7/10
Infrastructure
4/10
Growth Potential
6/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 7 Polished Shopify theme that matches the brand's eco-conscious + Filipino-heritage positioning — strong product photography.
Mobile Responsiveness 7 Mobile-responsive Shopify with cart drawer + multi-currency selector — works cleanly on iOS Safari.
Page Speed (estimated) 6 Shopify CDN + cart drawer is JS-heavy — first paint acceptable but checkout flow has a perceptible reload.
CTA Clarity 6 Add-to-cart + 'Subscribe to our emails' both present but no first-purchase discount or scent-quiz lead magnet to capture IG traffic.
SEO & Discoverability 5 Brand name ranks; 'eco candles Hong Kong' returns BeCandle and Liv listicles ahead of Hiraya.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
N/A
Retail brand — not booking-driven.
CRM / Customer Data
Shopify customer DB only
Customer list lives in Shopify; no clear evidence of Klaviyo or Mailchimp integration in newsletter flow.
Marketing Automation
Newsletter only
Newsletter signup is present but no behavioural automation (welcome series, abandoned cart, post-purchase) visible.
E-Commerce
Active multi-currency
Shopify checkout supports 14+ currencies (HKD, USD, PHP, EUR, JPY etc.) — strong for diaspora targeting.
04

Top Recommendations

01
Wire Shopify into Klaviyo with welcome + abandoned-cart + post-purchase flows
Newsletter signup exists but no behavioural automation runs on top — Klaviyo would catch the Hive Life and PMQ-stockist referral traffic that doesn't convert on first visit.
Est. Impact
high
02
Add a loyalty programme (Smile.io or Yotpo) for the second-candle purchase
Scented-candle buyers churn unless given a reason to return — a points + birthday-gift loyalty layer would lift LTV with minimal lift on the Shopify stack already in place.
Est. Impact
high
03
Add a scent-quiz lead magnet on the homepage
Instead of asking for an email cold, a 3-question scent profiler would capture warmer leads and double as personalisation data for the Klaviyo flow.
Est. Impact
medium
Next Step

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