Confidential · Prepared exclusively for Fourjei · 3 June 2026
JD CoreDev · Digital Audit Report

Fourjei.

The headline finding

Fix /pages/contact-us and add [email protected] — A 404 contact page on an 11-year-old craft brand is a trust leak; moving the inbox from [email protected] to a domain mailbox is a one-day fix with material brand impact.

IndustryOnline Retail / Lifestyle (Handmade leather goods)
LocationTaman Melawati, Kuala Lumpur, Malaysia
Websitehttps://www.fourjei.com
Audit Date3 June 2026
51 /100
Website
5/10
Social Presence
6/10
Infrastructure
3/10
Growth Potential
6/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 6 EasyStore catalogue-style storefront; clean and mobile-responsive but the visual hierarchy has multiple competing 'Shop now' CTAs without a clear hero.
Mobile Responsiveness 6 EasyStore responsive theme renders correctly with a hamburger nav.
Page Speed (estimated) 5 EasyStore CDN-hosted (cdn.store-assets.com / resources.easystore.co); average load on a product-image-heavy catalogue.
CTA Clarity 3 Multiple 'Shop now' prompts compete on the homepage; there is no visible newsletter signup, no first-order incentive, and /pages/contact-us returns HTTP 404 (a real trust/conversion leak).
SEO & Discoverability 4 Brand-only naming pattern across pages; no blog, no LocalBusiness schema for the Taman Melawati studio, no per-page meta tuning surfaced.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
No workshop / DIY-kit calendar
Verified: /pages/pop-up-events is a static text list; no Calendly, Eventbrite or Peatix MY embed; the brand runs DIY craft kits and RIUH pop-ups but the site has no booking widget for either.
CRM / Customer Data
EasyStore Points & membership only
Referral credit + 'Points and membership' program + first-order RM8 discount exist inside EasyStore; no Klaviyo, Mailchimp or Omnisend signature surfaced; customer records sit separately in EasyStore, Etsy and Pinkoi with nothing tying them together.
Marketing Automation
Nothing automated
No email-capture popup on the homepage, no welcome flow, no abandoned-cart visible; broken /pages/contact-us page actively blocks one of the few automation entry points.
E-Commerce
Live but fragmented across four channels
EasyStore checkout works on fourjei.com; the same catalogue is also on Etsy and Pinkoi, plus rotating RIUH pop-ups — four channels earning customers, none retaining them in one place.
04

Top Recommendations

01
Fix /pages/contact-us and add [email protected]
A 404 contact page on an 11-year-old craft brand is a trust leak; moving the inbox from [email protected] to a domain mailbox is a one-day fix with material brand impact.
Est. Impact
high
02
Add Klaviyo with a welcome flow tied to all four channels
EasyStore + Etsy + Pinkoi + RIUH pop-ups each acquire customers without sharing them; a Klaviyo welcome flow on the .com would let every channel funnel into one repeat-buyer list.
Est. Impact
high
03
Add a workshop / DIY-kit booking calendar
/pages/pop-up-events is a static list; an Eventbrite or Peatix MY embed for the DIY-kit class would convert the IG craft audience into bookable revenue.
Est. Impact
medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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