Every client inquiry handled manually via email with no booking system, CRM, or automation despite serving Cathay Pacific and HSBC.
| Criterion | Score | Finding |
|---|---|---|
| Design & Visual Quality | 5 | Basic template design with minimal brand personality. Portfolio work is impressive but site layout feels generic and doesn't reflect the creative caliber of their clients (Cathay Pacific, HSBC, Shell). |
| Mobile Responsiveness | 6 | Responsive layout works on mobile but navigation could be more intuitive. Contact forms present but no mobile-optimized booking or inquiry system. |
| Page Speed (estimated) | 5 | Multiple high-resolution portfolio images and video embeds likely slow load times. No evident optimization strategy for media-heavy content. |
| CTA Clarity | 3 | Generic 'contact us for a quote' approach throughout. No clear booking system, no automated quote request flow, no lead capture mechanism beyond basic email form. |
| SEO & Discoverability | 4 | Basic SEO present for Hong Kong video production keywords. Site appears in searches but lacks structured data, detailed meta information, and content depth for competitive rankings. |
This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.
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