Confidential · Prepared exclusively for Farha Brows and Lashes · 23 May 2026
JD CoreDev · Digital Audit Report

Farha Brows and Lashes.

The headline finding

Fix the 6 H1 tags on the homepage and remove dead social links — The homepage has 6 competing H1 tags which is a critical SEO error that tells Google the page has no clear topic; consolidate to a single H1 like 'Expert Brow & Lash Specialists in Manchester — 18 Years Experience' and remove the dead Twitter and YouTube links that return 404 errors and damage the site's trust signals.

IndustryBeauty Salon (Brows, Lashes, Threading)
LocationUnit 6, No. 1 Deansgate, Suite 109, Phenix Salon Suites, Manchester M3 1AZ, UK
Websitehttps://farhabrowsandlashes.co.uk
Audit Date23 May 2026
33 /100
Website
4/10
Social Presence
4/10
Infrastructure
3/10
Growth Potential
4/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 5 Basic WordPress theme with inconsistent styling across pages; the homepage attempts a luxury aesthetic but generic stock imagery and mismatched font sizes undermine the premium positioning that Farha's 18+ years of experience and former National Trainer credentials warrant.
Mobile Responsiveness 5 Pages render on mobile but the contact form is not optimised for thumb input, and service descriptions require excessive scrolling; no click-to-call button despite phone being a primary booking channel.
Page Speed (estimated) 5 Standard WordPress load times around 3-4 seconds; no critical performance issues but also no optimisation — no caching plugin, no image compression, and no CDN configuration detected.
CTA Clarity 4 The website has only a contact form for enquiries while actual bookings are redirected to Treatwell where a 30-35% commission applies; no direct booking capability on the site means the website actively funnels revenue away to a third-party marketplace.
SEO & Discoverability 2 Critical SEO issue: the homepage has 6 separate H1 tags ('Let Us Beautify You', 'Believe Us You Can Be More Beautiful', 'Our Service', 'Our Story', 'Brows and Lashes treatment', 'Contact us For An Appointment') which confuses search engines about page topic; dead Twitter and YouTube social links return 404 errors, further damaging SEO signals.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
Via Treatwell (30-35% commission)
All bookings go through Treatwell where a 30-35% commission is taken on each appointment; the business website has only a contact form and no direct booking — Treatwell's 5.0 rating with 99 verified reviews is an asset but the commission dependency significantly erodes margins.
CRM / Customer Data
Treatwell only
Customer data lives inside Treatwell's platform, meaning Farha does not own her client list; if she ever leaves Treatwell, she loses access to 99+ verified clients' contact details, preferences, and booking history.
Marketing Automation
Treatwell automated only
Treatwell handles booking confirmations and reminders automatically; however, Farha has no control over the messaging, no ability to send personalised follow-ups, and no way to run her own promotions or loyalty campaigns through the platform.
E-Commerce
No ecommerce
No online sales capability for gift vouchers, treatment packages, or aftercare products; the Fresha listing exists but appears unclaimed, representing a missed opportunity for a free alternative booking platform.
04

Top Recommendations

01
Fix the 6 H1 tags on the homepage and remove dead social links
The homepage has 6 competing H1 tags which is a critical SEO error that tells Google the page has no clear topic; consolidate to a single H1 like 'Expert Brow & Lash Specialists in Manchester — 18 Years Experience' and remove the dead Twitter and YouTube links that return 404 errors and damage the site's trust signals.
Est. Impact
high
02
Add direct booking to the website via Fresha to eliminate Treatwell's 30-35% commission
Every booking currently goes through Treatwell at a 30-35% commission; Fresha is completely free for salons and provides online booking, payments, client management, and automated reminders — embedding Fresha directly on farhabrowsandlashes.co.uk would let the website convert visitors without commission and gradually reduce Treatwell dependency.
Est. Impact
high
03
Claim the unclaimed Fresha listing before a competitor does
Farha Brows and Lashes appears on Fresha but the listing is unclaimed, meaning the business cannot control its description, pricing, or respond to enquiries; claiming it is free, takes 10 minutes, and immediately provides a second booking channel with zero commission as a hedge against Treatwell dependency.
Est. Impact
medium
Next Step

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