Confidential · Prepared exclusively for Emma Wallace · 29 May 2026
JD CoreDev · Digital Audit Report

Emma Wallace.

The headline finding

Make 'Personal Stylist Hong Kong' a dedicated landing page — The stylist appointment is the highest-LTV product — a dedicated landing page optimised for 'personal stylist Hong Kong' would convert local search demand currently captured by Lane Crawford and IFC personal-shopping services.

IndustryFashion / Online Retail
LocationShop A, G/F Po Hing Mansion, 2 Po Hing Fong, Sheung Wan, Hong Kong
Websitehttps://emma-wallace.com/
Audit Date29 May 2026
62 /100
Website
7/10
Social Presence
7/10
Infrastructure
6/10
Growth Potential
7/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 7 Shopify storefront with strong on-brand imagery from the latest collections (Maris, Shila Rasa, Aura, Hellebore Blanc) — visibly the work of a designer who treats the storefront as part of the collection.
Mobile Responsiveness 6 Shopify responsive theme works but the multi-currency selector + 'BOOK STYLIST' app button + cart drawer compete for screen space on mobile.
Page Speed (estimated) 6 Shopify-hosted with multiple installed apps ('pa-book-button' for stylist bookings, currency selector, etc.) — typical for Shopify with apps stack.
CTA Clarity 6 Two parallel CTAs (Shop products vs. 'BOOK STYLIST' personal-shopping appointment) — both relevant, but the stylist booking is the high-LTV funnel and is treated as equal weight.
SEO & Discoverability 6 Ranks for 'Hong Kong fashion designer' and the collection names — but the personal-stylist service (the highest-LTV product) doesn't have a dedicated landing page optimised for 'personal stylist Hong Kong'.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
Personal-stylist appointments via Shopify app
Verified: 'BOOK STYLIST' button is wired up via a Shopify-installed booking app (pa-book-button product_id='8185448333484') — appointments-as-product. Working, but not the focal point of the storefront.
CRM / Customer Data
Shopify Customers default
Shopify's built-in customer list holds orders, but no visible Klaviyo / Omnisend layer for collection-launch automation or post-stylist-appointment follow-up.
Marketing Automation
Minimal
Newsletter '15% off subscribe' is the only visible opt-in flow — no abandoned-cart, no collection-launch sequence to existing subscribers, no stylist-appointment follow-up.
E-Commerce
Shopify with multi-currency
Full Shopify storefront with AUD / CAD / DKK / EUR / GBP / HKD / JPY / NZD / USD currency switching — international DTC infrastructure is solid.
04

Top Recommendations

01
Make 'Personal Stylist Hong Kong' a dedicated landing page
The stylist appointment is the highest-LTV product — a dedicated landing page optimised for 'personal stylist Hong Kong' would convert local search demand currently captured by Lane Crawford and IFC personal-shopping services.
Est. Impact
high
02
Add Klaviyo on top of Shopify for collection-launch + stylist follow-up flows
Right now collection launches reach IG followers but not Shopify's customer list with segmented logic — Klaviyo flows for 'bought last collection', 'attended stylist appointment', and 'newsletter only' would compound LTV.
Est. Impact
high
03
Verify a Google Business Profile for the Po Hing Fong boutique
The boutique is a destination for HK fashion in Sheung Wan — a GMB pin with collection photos turns 'Hong Kong fashion designer boutique' search demand into walk-ins.
Est. Impact
medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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