Confidential · Prepared exclusively for Donut Pilates · 27 May 2026
JD CoreDev · Digital Audit Report

Donut Pilates.

The headline finding

No website detected — invisible to anyone searching for Gym / Pilates studio in the area.

IndustryGym / Pilates studio
LocationUnit 603, 6/F, China Shipbuilding Tower, 650 Cheung Sha Wan Road, Kowloon
Websitedonutpilates.com
Audit Date27 May 2026
22 /100
Website
0/10
Social Presence
5/10
Infrastructure
3/10
Growth Potential
4/10
01

Website Audit

⚠
No Website Detected
Donut Pilates has no website — relies entirely on ClassPass for online booking and Instagram for brand presence.
Without a website, this business is invisible to anyone searching Google, Bing, or Maps. Every competitor with a site is winning customers that should be theirs. This is the single highest-impact fix available.
Website Score
0/10
02

Social & Online Presence

03

Internal Infrastructure

Booking System
ClassPass only
All bookings through ClassPass — functional but gives up commission on every booking and no control over client data.
CRM / Customer Data
None
No own CRM — client management is handled by ClassPass, not owned by the studio.
Marketing Automation
None
No automated class reminders, retention campaigns, or loyalty program.
E-Commerce
None
Sells Pilates grip socks and outfits (registered as Donut Pilates Limited on TradeEasy) but has no online store.
04

Top Recommendations

01
Build a website with direct class booking
Every booking through ClassPass loses commission — a direct booking page would recoup that margin and give Donut Pilates ownership of client contact details for retention.
Est. Impact
high
02
Set up Google Business Profile for Cheung Sha Wan
'Pilates Cheung Sha Wan' and 'reformer pilates Kowloon' have weak search results — a GMB listing would capture local search traffic with minimal effort.
Est. Impact
high
03
Launch an online store for Pilates grip socks and outfits
Donut Pilates Limited is already registered as a product company on TradeEasy — an e-commerce page on the website would monetise the brand's product line beyond studio walls.
Est. Impact
medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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