Confidential · Prepared exclusively for Conspiracy Chocolate · 29 May 2026
JD CoreDev · Digital Audit Report

Conspiracy Chocolate.

The headline finding

Split the homepage into three distinct funnels: DTC bars, events / masterclasses, corporate gifting — Currently the homepage stacks all three audiences in one scroll — splitting into three dedicated landing pages with their own CTAs would let paid traffic land on the right offer and convert without fighting the scroll.

IndustryLifestyle / Online Retail (bean-to-bar chocolate)
LocationChocolate Lab, Wong Chuk Hang, Hong Kong
Websitehttps://www.conspiracychocolate.com/
Audit Date29 May 2026
48 /100
Website
5/10
Social Presence
6/10
Infrastructure
5/10
Growth Potential
5/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 5 Wix template — the bar photography is strong but the page architecture is single-column scroll-of-everything (bars → tasting event → retail address → Bakehouse collab → events → corporate gifting → about), which buries the actual product line.
Mobile Responsiveness 5 Wix mobile renders the long-scroll layout in even longer scroll form — by the time a mobile buyer hits product they've passed three other sections.
Page Speed (estimated) 5 Wix-hosted, multiple hero images and embedded video tiles slow first paint.
CTA Clarity 4 Competing CTAs ('Shop', 'Find Us' at Whisky Library, 'Contact Us' for corporate gifting, event signup, newsletter) — the buyer has to choose between buying online, visiting Whisky Library, or contacting for a corporate gift, with no funnel logic.
SEO & Discoverability 5 Ranks for 'bean-to-bar chocolate Hong Kong' but high-intent terms ('chocolate gift Hong Kong', 'craft chocolate gift HK') don't have dedicated landing pages.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
Not applicable to product side; events handled manually
Verified: chocolate masterclasses and tasting events are sold via Wix Events / form-submission inquiries — no Eventbrite / Bevy integration found; manual capacity management.
CRM / Customer Data
Newsletter signup only
Mailing-list opt-in at site footer goes to Wix's default email tool — no segmentation between DTC bar buyers, masterclass attendees, and corporate-gifting clients.
Marketing Automation
Minimal
No visible abandoned-cart, post-purchase, or post-event sequence; corporate-gifting leads are handled 1:1 via email.
E-Commerce
Live on Wix Stores
Wix-based DTC store with full chocolate bar range — orderable online with free delivery above HK$300 — but the storefront competes for attention with retail / wholesale / events on the same homepage.
04

Top Recommendations

01
Split the homepage into three distinct funnels: DTC bars, events / masterclasses, corporate gifting
Currently the homepage stacks all three audiences in one scroll — splitting into three dedicated landing pages with their own CTAs would let paid traffic land on the right offer and convert without fighting the scroll.
Est. Impact
high
02
Add segmented email automation on top of Wix Stores (Klaviyo / Omnisend)
DTC bar buyers, masterclass attendees, and corporate-gifting clients have very different repurchase patterns — segmented post-purchase and lifecycle flows on the existing customer base would compound LTV without paid acquisition.
Est. Impact
high
03
Build a dedicated corporate-gifting landing page with B2B-appropriate proof
The corporate-gifting line is buried below the fold today — a standalone landing page with case studies, hamper photos, and a lead-form would turn the current 'contact us' flow into a real B2B funnel.
Est. Impact
medium
Next Step

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This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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