Every client enquiry takes 1-2 days to respond — no booking system, no automation, all manual.
| Criterion | Score | Finding |
|---|---|---|
| Design & Visual Quality | 7 | Professional corporate design with clear navigation. Layout is functional but lacks modern interactive elements and personality that would differentiate them in a competitive insurance market. |
| Mobile Responsiveness | 6 | Responsive layout works on mobile but forms and menu systems could be more touch-optimized. Multi-level navigation is cumbersome on smaller screens. |
| Page Speed (estimated) | 5 | Page load times appear moderate. No obvious lazy loading or image optimization visible. Multiple external resources could be consolidated. |
| CTA Clarity | 7 | Contact forms and quote requests are present throughout the site, though no instant booking or consultation scheduling system detected. Relies on manual follow-up within 1-2 business days. |
| SEO & Discoverability | 6 | Basic SEO structure in place with service-specific pages. However, meta descriptions and structured data could be enhanced for better local search visibility in competitive Hong Kong insurance market. |
This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.
No pitch. No pressure. Just a 30-minute call to see if we're a fit.