Confidential · Prepared exclusively for Calla Lily Fine Jewellers · 1 June 2026
JD CoreDev · Digital Audit Report

Calla Lily Fine Jewellers.

The headline finding

Replace the custom form with a proper booking layer — Plug Calendly or Cal.com behind the existing 'Book Your Consultation Now' button so each enquiry gets a calendar block, auto-reminder and reschedule link — without touching the Moxie-managed front-end.

IndustryRetail / Bespoke Fine Jewellery & Wedding Rings
LocationTiong Bahru, Singapore
Websitehttps://www.callalily.sg
Audit Date1 June 2026
56 /100
Website
6/10
Social Presence
6/10
Infrastructure
4/10
Growth Potential
6/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 7 Clean luxury aesthetic on a WordPress/WooCommerce build by agency Moxie Communications; collections (Kaleidoscope, Nature, Neo) read consistent with the bespoke positioning.
Mobile Responsiveness 6 Responsive layout with hamburger nav and touch-friendly structure; heavy SVG placeholders suggest image optimisation wasn't a pass — mobile would benefit from a perf sweep.
Page Speed (estimated) 5 Moderate — multiple high-resolution image assets referenced without explicit optimisation indicators; not slow, but a Lighthouse pass would likely flag opportunities.
CTA Clarity 8 Strong: 'Book Your Consultation Now' featured multiple times, WhatsApp button (+65 9772 9392) prominent, plus a homepage appointment form — luxury site that respects the bespoke journey.
SEO & Discoverability 6 Meta title 'Fine & Luxury Jewellery Singapore | Bespoke Jewellery Designer' is keyword-strong; blog section present but content cadence unclear.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
Custom homepage form (not third-party)
Verified: no Calendly/Acuity/Setmore — the bespoke consultation runs through a custom WordPress form on the homepage, then jumps to WhatsApp for the gemstone-curation conversation. Functional, but no auto-reminders, no calendar block, no reschedule flow.
CRM / Customer Data
Mailing list only
Mailing-list signup present in footer; no evidence of a CRM that carries customer record from enquiry form → WhatsApp → consultation → fulfilment → post-delivery follow-up.
Marketing Automation
Light
Newsletter likely sends manually; no abandoned-cart flow on the (limited) ecommerce; no post-consultation follow-up sequence detected.
E-Commerce
Limited
Shopping cart functional with product categories (Earrings, Rings, Necklaces, Bracelets) but no direct purchase flow surfaced from the homepage — the buying journey is consult-first by design, ecommerce is a secondary surface.
04

Top Recommendations

01
Replace the custom form with a proper booking layer
Plug Calendly or Cal.com behind the existing 'Book Your Consultation Now' button so each enquiry gets a calendar block, auto-reminder and reschedule link — without touching the Moxie-managed front-end.
Est. Impact
high
02
Add a lightweight CRM behind the booking
Pipe Calendly → HubSpot Free (or Brevo) so Emily can see the full bespoke journey from initial enquiry through gemstone-curation chat to atelier consultation to delivery — and trigger a post-delivery follow-up sequence.
Est. Impact
high
03
Surface the blog with a content cadence
The blog section exists but cadence is unclear; a monthly piece on a bespoke project (with permission) would deepen organic SEO and give the mailing list real reasons to open.
Est. Impact
medium
Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

No pitch. No pressure. Just a 30-minute call to see if we're a fit.

Book a Free Call → See Our Work