JD CoreDev · Digital Audit Report

Bathe to Basics.

The headline finding

Unify customer data across the 6 partner stockists — Build a lightweight ingest (POS API or weekly CSV) so that refill-station purchases at Live Zero, Lai Green, CHAPTEr.R, Mint Organic, Present Living and EgaoCo can be matched to BASIC-ALLY customers — turning today's invisible foot-traffic into rewarded loyalty.

IndustryRetail / Handmade Natural Skincare & Body Care

LocationPMQ, Central, Hong Kong

Websitehttps://bathetobasics.com

Audit Date1 June 2026

Website Audit

Criterion	Score	Finding
Design & Visual Quality	7	Clean Shopify storefront with a natural-skincare aesthetic; bilingual EN/TC, product grid layout reads modern but not custom-tuned beyond Shopify defaults.
Mobile Responsiveness	7	Responsive collapsible navigation with optimised image URLs (width parameters); functional on mobile.
Page Speed (estimated)	6	Optimised image URLs suggest perf was considered, but Shopify themes typically need a CDN/image-format pass to break into 'fast' territory.
CTA Clarity	7	BASIC-ALLY loyalty program CTA prominent, free-shipping-over-HKD400 banner clear, cart and checkout functional with Apple Pay / Shop Pay / Union Pay.
SEO & Discoverability	6	Bilingual content + blog at /en/blogs/news + featured-in-Vogue/Tatler/Monocle social proof helps, but no evidence of structured-data or refill-station local-SEO pages per partner stockist.

Social & Online Presence

Internal Infrastructure

Booking System

Not applicable

Verified: no Mindbody/Acuity/Calendly — booking isn't critical for a skincare retailer, though refill-station appointment slots or workshop bookings would be a natural extension.

CRM / Customer Data

Shopify-customer + BASIC-ALLY loyalty

Shopify customer records cover direct-to-consumer purchases; BASIC-ALLY loyalty layer present. The gap is the 6 partner stockists (Live Zero, Lai Green, CHAPTEr.R, Mint Organic ×2 branches, Present Living, EgaoCo) — their POS-side customers are invisible to BASIC-ALLY.

Marketing Automation

Light

Shopify abandoned-cart + transactional email almost certainly active, but no evidence of post-purchase replenishment automation despite the refill-station model being a natural fit for it.

E-Commerce

Active

Shopify-powered, Apple Pay / Shop Pay / Union Pay / Visa / Mastercard / AMEX, free local delivery over HKD400 — proper DTC stack.

Top Recommendations

Unify customer data across the 6 partner stockists

Build a lightweight ingest (POS API or weekly CSV) so that refill-station purchases at Live Zero, Lai Green, CHAPTEr.R, Mint Organic, Present Living and EgaoCo can be matched to BASIC-ALLY customers — turning today's invisible foot-traffic into rewarded loyalty.

Est. Impact

high

Launch refill-replenishment email automation

Shopify customer purchase data already maps how often each SKU is refilled; a Klaviyo-style 'time to refill?' email 8 weeks after a soap purchase would convert one-time buyers into subscription-style revenue without the friction of a subscription product.

Est. Impact

high

Build per-stockist local-SEO pages

Sub-pages per partner stockist (e.g. '/refill-stations/mint-organic-kowloon-bay') give the brand a Google Maps presence at six extra neighbourhoods and drive in-person refill traffic.

Est. Impact

medium

Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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