Confidential · Prepared exclusively for Authentic Movement · 2 June 2026
JD CoreDev · Digital Audit Report

Authentic Movement.

The headline finding

Surface pricing on the public site — Pricing currently lives behind a contact step — for a premium GYROTONIC studio with real credentialing, showing the price builds trust and prequalifies the contact form.

IndustryGyrotonic & Pilates Studio
LocationTiong Bahru, Singapore
Websitehttps://authenticmovement.com.sg
Audit Date2 June 2026
50 /100
Website
6/10
Social Presence
6/10
Infrastructure
4/10
Growth Potential
6/10
01

Website Audit

CriterionScoreFinding
Design & Visual Quality 6 Functional studio site with the GYROTONIC official-studio framing; competent but image-and-typography layer reads 2018-era rather than current.
Mobile Responsiveness 6 Site renders responsively on mobile widths; instructor team grid functional on phone.
Page Speed (estimated) 6 Speed not independently measured but typical of a mid-sized studio site on a non-optimised CMS.
CTA Clarity 6 'Book classes via website' CTA exists; pricing not displayed on the public homepage, which forces a contact step before the customer sees the offer.
SEO & Discoverability 6 Ranks for 'Gyrotonic Singapore' (official GYROTONIC studio designation is a real moat); thinner content depth on Pilates and Corealign sub-pages.
02

Social & Online Presence

03

Internal Infrastructure

Booking System
Website-native booking, platform undisclosed
Verified: classes are bookable from the site but the underlying booking engine isn't visible to the visitor — checked Mindbody/Acuity/Calendly/Setmore/Vagaro/Fresha/Vibefam, no obvious widget signature; likely a custom or backend-only system that hides the booking interface until the visitor commits.
CRM / Customer Data
Booking-system records only
Nine instructors and a certification programme are managed but no visible member portal, no public membership tier comms; customer data sits inside the booking system without a marketing-tool layer.
Marketing Automation
None observable
No newsletter sign-up, no observable lead-magnet, no retention sequence in evidence.
E-Commerce
Class packs + certifications (paid programmes)
GYROTONIC and Carolyne Anthony Method certification programmes are sold but no obvious public price or checkout — buyers contact the studio first.
04

Top Recommendations

01
Surface pricing on the public site
Pricing currently lives behind a contact step — for a premium GYROTONIC studio with real credentialing, showing the price builds trust and prequalifies the contact form.
Est. Impact
high
02
Build a content programme around the certification + GYROTONIC moat
Authentic Movement is one of a handful of official GYROTONIC studios in SG and trains other instructors — that's a real authority position with no funnel attached.
Est. Impact
high
03
Add a newsletter and retention layer on top of the booking system
Nine instructors generate enough class-and-workshop content to feed a monthly newsletter that converts press-driven traffic into the certification programme.
Est. Impact
medium
Next Step

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This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

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