JD CoreDev · Digital Audit Report

Anna Timperley Counselling.

The headline finding

Move to a professional domain email and shorter domain — The Outlook email address and 48-character domain severely undermine credibility

IndustryPerson-centred counselling

LocationManchester, UK

Websitehttps://annatimperleycounsellingtherapyservices.co.uk

Audit Date23 May 2026

Website Audit

Criterion	Score	Finding
Design & Visual Quality	4	Built on Webador, a budget website builder with limited template options; the design feels generic and template-stock with minimal brand personality — no custom photography, limited colour palette, and default layout patterns
Mobile Responsiveness	5	Webador templates are mobile-responsive by default but offer limited control over mobile-specific layouts; text blocks and images stack acceptably but navigation and spacing feel cramped on smaller screens
Page Speed (estimated)	6	Webador's hosted infrastructure delivers reasonable load times since pages are lightweight; the limited content and lack of heavy media keeps page weight low
CTA Clarity	3	Only conversion path is a basic contact form and a text-only phone number; no prominent 'Book a Session' button, no free consultation offer, and no pricing transparency to help potential clients make a decision
SEO & Discoverability	3	The 48-character domain name is extremely long and unmemorable, making it nearly impossible to share verbally or recall from a business card; duplicate H1 tags exist, Outlook email address undermines professional credibility, and there is minimal content depth for therapy-related keyword targeting

Social & Online Presence

Internal Infrastructure

Booking System

Contact form and text only

Clients can only reach Anna via a basic contact form or text message to a mobile number; there is no online scheduling, no availability display, and no instant confirmation — every booking requires manual back-and-forth

CRM / Customer Data

None detected

No CRM or client management system in place; 7 years of private practice client data, session notes, and referral sources are likely managed through personal records or memory

Marketing Automation

None detected

No automated appointment reminders, intake forms, or follow-up sequences; every administrative task from scheduling to session preparation is handled manually

E-Commerce

Not applicable

No e-commerce component needed; however, no online payment option is visible — clients must arrange payment separately, adding friction to the session process

Top Recommendations

Move to a professional domain email and shorter domain

The Outlook email address and 48-character domain severely undermine credibility. Register a shorter domain like annatimperley.co.uk, set up a matching email ([email protected]), and redirect the existing long domain. This immediately improves word-of-mouth referrals and professional perception.

Est. Impact

high

Create a Google Business Profile and list on counselling directories

Set up and verify a Google Business Profile with Manchester location details, session types, and operating hours. Also ensure listings on Counselling Directory and Psychology Today UK — these directories rank highly for therapy search terms and drive qualified enquiries directly.

Est. Impact

high

Add online booking with a free initial consultation offer

Install a simple scheduling tool like Calendly to let prospective clients book a free 15-minute phone consultation. Publishing session pricing on the website alongside this booking option will dramatically reduce the friction between 'considering therapy' and 'booking a first session'.

Est. Impact

medium

Next Step

Let's fix this — together.

This audit was put together by JD CoreDev — a boutique software consultancy building custom CRM systems, booking platforms, and digital infrastructure for growing businesses across Hong Kong, Singapore, and Malaysia.

No pitch. No pressure. Just a 30-minute call to see if we're a fit.

Book a Free Call → See Our Work